John Deere and Hitachi Construction Machinery Dissolve Join Venture

posted on Friday, August 20, 2021 in Dealer News

To Whom It May Concern,

John Deere and Hitachi Construction Machinery have announced that they will be dissolving the Deere-Hitachi joint venture manufacturing and marketing agreements. John Deere and Hitachi will enter into a new license and supplier agreement, enabling John Deere to continue sourcing, manufacturing, and distributing the current lineup of Deere-branded excavators in the Americas.

The following changes will go into effect February 28, 2022, pending any necessary regulatory approvals and customary closing conditions:

  • John Deere’s marketing arrangement for Hitachi-branded construction excavators and mining equipment in the Americas will end; Hitachi will assume distribution and support for these products.
  • John Deere will acquire the Deere-Hitachi joint-venture factories in Kernersville, NC; Indaiatuba, Brazil; and Langley, British Columbia, Canada. John Deere will continue to manufacture Deerebranded construction and forestry excavators currently produced at these three factory locations, while discontinuing production of Hitachi-branded excavators.

This announcement allows John Deere to build on their legacy of quality and productivity while accelerating the development of industry-leading technology enabling the fundamental need for smarter, safer, and more sustainable construction machinery so you can shape tomorrow’s world.

Martin Equipment is here for you. As always, we will support you and your equipment line-up, including Hitachi excavators with unparalleled support, providing top-notch service and parts. We sincerely thank you for your business and look forward to helping you unearth more value across your jobsites in the future.

We will continue to keep you updated and encourage you to reach out to your Sales Territory Manager or Branch Manager with any remaining questions you may have regarding this announcement. You can also find the press release containing the announcement and additional information on John Deere’s website.


DeLene M. Bane
Martin Equipment